Case in point:

• The EZ Torque Winch, with its patented gear-drive, requires one-third the amount of force needed to torque-tighten a winch strap.
• The EZ Torque Winch is safer and easier to use. Almost anyone can tighten a winch strap, no matter how big or small they are.
• The EZ Torque Winch can achieve 1,500 lbs. of tension on a winch strap, with a few simple turns of its 6-inch EZ Torque Handle.
• The EZ Torque Winch was tested with thousands of tensioning cycles, simulating 10 years of mechanical use.
• The EZ Torque Winch is a convenient way to evenly secure a load, regardless of load size.
• Faster load-securing with the EZ Torque Winch means lower operating costs.
• The EZ Torque Winch is made from zinc-plated steel for long
  life and trouble-free operation.
• The EZ Torque Winch is covered by an exceptional industry-leading one-year full warranty.
• The EZ Torque Winch is available in sliding models, to fit virtually any flat-bed application.